Taylor Swift is well known for how she connects with her fans, and has always been one of the young artists entirely comfortable and natural with the use of social media as a way of promoting her music. The launch for her brand new single "We Are Never Ever Getting Back Together" was no different. The "Speak Now" songstress got online and did a live web chat and Google hang out with fans worldwide. She also had a few select lucky fans right from across the globe there in the room with her, which gave the whole event a really personal feel.
The purpose of this web chat was to announce the release date for her new album "Red" which lands in stores on October 22nd. "I've been working on it for 2 years" Swift explains "And I am so proud of it!"
Taylor said "There are 16 songs on the new album and that's not including any bonus tracks that you might find here or there. I wrote so many songs for this album that it was difficult to choose which one would make it and which ones wouldn't. I ended up having to pick between 30 and 35 songs that I'd written."
If fans notice a change in sound or direction on a number of the tracks it may be because Swift has done significantly more collaborating on this album than on previous releases.
Taylor explains "For my last album, I wrote it completely on my own... That was an amazing way to make a record and I was really proud of it. When it came to approaching this album, I wanted to go back to the drawing board and think of a different way and that was to call all of my songwriting and producing and artist heroes and see if they wanted to work together. Just make the call to see. I did that and got to work with some of my absolutely favorite people."
One of those "favorite people" includes British singer songwriter Ed Sheeran who Taylor co-writes and duets with on "Red".
She also previewed her first single "We Are Never Ever Ever Getting Back Together" which has smashed the iTunes record for the fastest song ever to hit the No1 spot, beating Lady Gaga's previous record of topping the charts in just 50 minutes.
"Never Ever Ever Getting Back Together" is of course a break up anthem and Taylor once again explores the theme of relationships on this new album. "When I'm writing an album, my world kind of becomes a big story board and everyone in it has the potential to become a character in it... " You could read this as a reference to the earlier media buzz over the singer John Mayer's recent interview with Rolling Stone Magazine where he let off steam about his annoyance over Taylor's song "Dear John" which was pointedly aimed at him after their break up.
She describes some of her relationships as "dysfunctional and not good, but when you write about them, it's good." As she played "We Are Never Ever Getting Back Together," and danced along to it on her chair and did actions to the song as if to underline it's meaning.
You wouldn't think there would be very many "firsts" left for Taylor Swift in her career, however she has also had new experience this last week. She has for the first time topped the Billboard Hot 100 charts as her new single "We Are Never Ever Getting Back Together" rocketed from position 72 last week, right to the top spot.
Taylor tweeted:
"#1 on Billboard's Hot 100!!?! This has been the most amazing week. I can't believe how incredible you guys are.
Taylor Swift is one of only 3 female country stars to top the all genre Hot 100 Billboard charts. Dolly Parton first managed it in 1980 with her country crossover smash hit 9-5, then Carrie Underwood hit that top spot after winning American Idol with her single 'Inside Your Heaven'.
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